Humor and cultural values in print advertising: A cross-cultural study

International Marketing Review

Volumn 28, Issue 1, 2011, Pages 57-80

  Hatzithomas, Leonidas ^a   Zotos, Yorgos ^a   Boutsouki, Christina ^a  

^a ARISTOTLE UNIVERSITY OF THESSALONIKI   (Greece)

Author keywords

Advertising; Greece; Humour; National cultures; United Kingdom

Indexed keywords

EID: 79952302806     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111107107     Document Type: Article

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