Advertising comedy in electronic drama: The construct, theory and taxonomy

European Journal of Marketing

Volumn 30, Issue 9, 1996, Pages 37-59

  Stern, Barbara B ^a  

^a RUTGERS UNIVERSITY   (United States)

Author keywords

Advertising; Consumers; Humour; Media; Research; Theory

Indexed keywords

EID: 0039555335     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610130034     Document Type: Article

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