Information content of magazine advertising in Turkey

Journal of Euromarketing

Volumn 16, Issue 4, 2007, Pages 33-47

  Akan, Perran ^a  

^a BOGAZICI UNIVERSITY   (Turkey)

Author keywords

Advertising content; Advertising in Turkey; Advertising information; Consumer protection in Turkey; Magazine advertising

Indexed keywords

ADVERTISING; DATABASE; SERVICE SECTOR;

EURASIA; TURKEY;

EID: 36649009193     PISSN: 10496483     EISSN: 15286967     Source Type: Journal    
DOI: 10.1300/J037v16n04_04     Document Type: Article

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