The metamorphosis of Greek consumer's sentiments toward marketing and consumerism

Journal of Euromarketing

Volumn 13, Issue 4, 2004, Pages 5-29

  Lysonski, Steven ^a   Durvasula, Srinivas ^a   Zotos, Yorgos ^b  

^a MARQUETTE UNIVERSITY   (United States)

^b ARISTOTLE UNIVERSITY OF THESSALONIKI   (Greece)

Author keywords

Attitudes towards marketing; Consumer sentiments; Consumerism; Greece

Indexed keywords

ADVERTISING; ATTITUDINAL SURVEY; CONSUMPTION BEHAVIOR; MARKETING;

EASTERN HEMISPHERE; EURASIA; EUROPE; GREECE; SOUTHERN EUROPE; WORLD;

EID: 13844289469     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v13n04_02     Document Type: Article

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