Emotional or informative? creative or boring?: The effectiveness of different types of radio commercial

International Journal of Advertising

Volumn 24, Issue 3, 2005, Pages 373-394

  Janssens, Wim ^a   Pelsmacker, Patrick ^a  

^a UNIVERSITY OF ANTWERP   (Belgium)

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EID: 47949125158     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2005.11072930     Document Type: Article

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