Individual differences, motivations, and willingness to use a mass customization option for fashion products

European Journal of Marketing

Volumn 38, Issue 7, 2004, Pages 835-849

  Fiore, Ann Marie ^a   Lee, Seung Eun ^b   Kunz, Grace ^a  

^a IOWA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Fashion design; Fashion industry; Mass customization; United States of America

Indexed keywords

EID: 85135357597     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410539276     Document Type: Article

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