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Volumn 8, Issue 4, 2007, Pages 313-330

The impact of personality type on purchasing decisions in virtual stores

Author keywords

Myers Briggs; Personality types; Structural equation modeling; Technology acceptance model; Virtual stores

Indexed keywords


EID: 36148987716     PISSN: 1385951X     EISSN: 15737667     Source Type: Journal    
DOI: 10.1007/s10799-007-0021-y     Document Type: Article
Times cited : (78)

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