Have it your way: Consumer attitudes toward personalized marketing

Marketing Intelligence & Planning

Volumn 22, Issue 2, 2004, Pages 228-239

  Goldsmith, Ronald E ^a   Freiden, Jon B ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Attitudes; Customer relations; Marketing; Mass customization

Indexed keywords

EID: 84992979901     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410525887     Document Type: Article

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