A consumer-driven model for mass customization in the apparel market

Journal of Fashion Marketing and Management

Volumn 6, Issue 3, 2002, Pages 240-258

  Anderson Connell, Lenda Jo ^a   Ulrich, Pamela V ^a   Brannon, Evelyn L ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Marketing planning; Mass customization

Indexed keywords

CONSUMER RESEARCH; CUSTOMIZATION; MARKETING; PLANNING;

EID: 3342893910     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020210441346     Document Type: Article

References (32)

1. Abernathy, F.H., Dunlop, J.T., Hammond, J.H. and Weil, D, (1999), A Stitch in Time, Oxford University Press, Oxford.
2. Anderson-Connell, L.J., Peavy, K.P., Brannon, E.L. and Ulrich, P.V. (2001), "Market turbulence in the American sportswear industry: an exploratory case study of experts' views", Journal of Fashion Marketing and Management, Vol. 5 No. 2.
3. Business Wire (1998), "Apparel Technologies Inc., enters into agreement with 3M", 29 April.
4. Davis, S.M. (1987), Future Perfect, Addison-Wesley, Reading, MA, p. 157.
5. D'Innocenzio, A. (2000), "Lands' End is promoting body scans", Business News, available at. http://dailynews.yahoo.com/h/ap/20001016/bs/body_scans_1.htm (accessed 16 October).
6. Gilmore, J.H. and Pine, B.J. II (1997), "The four faces of mass customization", Harvard Business Review, Vol. 1, pp. 32-49.
7. Goldsberry, E., Shim, S. and Reich, N. (1996a), "Women 55 years and older: Part II. Overall satisfaction and dissatisfaction with the fit of ready-to-wear", Clothing and Textiles Research Journal, Vol. 14 No. 2, pp. 121-132.
8. Goldsberry, E., Shim, S. and Reich, N. (1996b), "Women 55 years and older: Part I. Current body measurements as contrasted to PS 42-70 data", Clothing and Textiles Research Journal, Vol. 14 No. 2, pp. 108-20.
9. Gray, S. (1998), "Virtual reality in virtual fashion", IEEE Spectrum, Vol. 35 No. 2, pp. 18-25.
10. International Mass Retail Association (1993), Navigating Through Channels: American Consumers Take Control, IMRA, Washington, DC.
11. Kohli, A.K. and Jaworski, B.J. (1990), "Market orientation: the construct, research propositions, and managerial implication", Journal of Marketing, Vol. 54, pp. 1-18.
12. Krueger, R.A. (1988), "Focus group interviewing: information for decision making", paper presented at the meeting of the American Evaluation Association, New Orleans, LA.
13. Kurt Salmon Associates (1997), Consumer Outlook, Kurt Salmon Associates. Atlanta, GA.
14. Lee, S. and Chen, J.C. (1999), "Mass-customization methodology for an apparel industry with a future", Journal of Industrial Technology, Vol. 16 No. 1, pp. 2-8.
15. McQuarrie, E.F. and McIntyre, S.H. (1988), "Conceptual underpinings for the use of group interviews in consumer research", in Houston, M.S. (Ed.), Advances in Consumer Research, Vol. 15, pp. 580-6.
16. Mass Customization Developments (2000), available at: barriγompetitive-knowledge.com (accessed 29 July).
17. Pine, B.J. II. (1991), "Paradigm shift: from mass production to mass customization", published master's thesis, Massachusetts Institute of Technology, Cambridge, MA.
18. Pine, B.J. II. (1993a), Mass Customization: The New Frontier in Business Competition, Harvard School Press, Boston, MA.
19. Pine, B.J. II. (1993b), "Many and varied", Chief Information Officer, Vol. 5, pp. 27-30.
20. Piore, M.S. and Sable, C.F. (1984), The Second Industrial Divide: Possibilities for Prosperity, Basic Books, New York, NY, pp. 165-83.
21. Pisut, G.R. (1998), "Mass customization: profiling consumer interests", unpublished Master's thesis, Auburn University, Auburn, AL.
22. Popcorn, F. (1996), Clicking, Harper Collins, New York, NY.
23. Rogers, M. (1999), "You can learn from these blue jeans", available at: 1to1.com/articles/i1-0415991 (accessed 15 April).
24. Seymour, D.T. (1988), Marketing Research Qualitative Methods for the Marketing Professional, Probus, Chicago, IL.
25. Shim, S. and Drake, M.F. (1990), "Consumer intention to purchase apparel by mail order: beliefs, attitudes, and decision process variables", Clothing and Textiles Research Journal, Vol. 9 No. 1, pp. 18-26.
26. SRI Consulting (1997), "Mass customization: custom capability in the era of the mass market", available at: future.sri.com/BIP/datalog/didesc/2005.html (accessed 22 May 1998).
27. Staples, N. and Davis, S. (1994), "Body scanning in the future", Apparel Industry Magazine, Vol. 55 No. 10, pp. 48-55.
28. Sykess, S. (2000), "Custom-tailoring goes virtual, international with the shirt tailor and IBM", Business News, available at: dailynews.yahoo.com (accessed 8 August).
29. Tesch, R. (1990), Qualitative Research: Analysis Types and Software Tools, Falmer Press, New York, NY.
30. Toffler, A. (1970), Future Shock, Random House, New York, NY.
31. Workman, J.E. and Lentz, E.S. (2000), "Measurement specifications for manufacturers' prototype bodies", Clothing and Textiles Research Journal, Vol. 18 No. 4, pp. 251-9.
32. Wu, W. (1998), "Consumers' comfort and satisfaction with co-design of custom apparel using computer-aided design", unpublished Master's thesis, Auburn University, Auburn, AL.