Mass customization and mass production

TQM Magazine

Volumn 11, Issue 1, 1999, Pages 35-40

  Radder, Laetitia ^a   Louw, Lynette ^a  

^a NELSON MANDELA METROPOLITAN UNIVERSITY   (South Africa)

Author keywords

Customer satisfaction; Mass customization; Mass production

Indexed keywords

EID: 0010281293     PISSN: 0954478X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09544789910246615     Document Type: Article

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