Mass customization: On-line consumer involvement in product design

Journal of Computer-Mediated Communication

Volumn 7, Issue 4, 2002, Pages

  Kamali, Narges ^a   Loker, Suzanne ^a  

^a Department of Obstetrics Gynecology   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; CONSUMER PRODUCTS; ELECTRONIC COMMERCE; ELECTRONIC MAIL; INTERACTIVE COMPUTER SYSTEMS; PRODUCT DESIGN; PRODUCTION; RETAIL STORES; SALES; SHOPPING CENTERS;

CHANNEL THEORY; DISTRIBUTION CHANNEL; MASS CUSTOMIZATION; WEB SITE'S NAVIGATION;

INTERNET;

EID: 1142301924     PISSN: 10836101     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1083-6101.2002.tb00155.x     Document Type: Article

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