Raising the bar: From corporate social responsibility to corporate social performance

Journal of Consumer Marketing

Volumn 25, Issue 4, 2008, Pages 245-253

  Rundle Thiele, Sharyn ^a   Ball, Kim ^b   Gillespie, Meghan ^b  

^a UNIVERSITY OF SOUTHERN QUEENSLAND   (Australia)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

Alcoholic drinks; Australia; Consumer behaviour; Corporate social responsibility; Customer information

Indexed keywords

EID: 46749083892     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810882434     Document Type: Article

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