The Asian Apocalypse: Crisis Marketing for Consumers and Businesses

Long Range Planning

Volumn 33, Issue 1, 2000, Pages 97-119

  Ang, Swee Hoon ^a   Leong, Siew Meng ^a   Kotler, Philip ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0006529241     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0024-6301(99)00100-4     Document Type: Article

References (17)

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