Taste great or more fulfilling: The effect of brand reputation on consumer social responsibility advertising for fair trade coffee

Corporate Reputation Review

Volumn 12, Issue 2, 2009, Pages 159-176

  Obermiller, Carl ^a   Burke, Chauncey ^a   Talbott, Erin ^a   Green, Gareth P ^a  

^a SEATTLE UNIVERSITY   (United States)

Author keywords

Brand reputation; Corporate social Responsibility; Fair trade coffee; Socially responsible consumption

Indexed keywords

EID: 67650805400     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/crr.2009.11     Document Type: Article

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