Well-matched employees make customers happy: Effects of brand-employee congruence

Creating Images and the Psychology of Marketing Communication

Volumn , Issue , 2006, Pages 223-243

  Yi, Youjae ^a   La, Suna ^b  

^a Seoul National University   (South Korea)

^b Korea National Open University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84904784862     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410617392     Document Type: Chapter

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