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Volumn 15, Issue 3, 2003, Pages 161-166

Internal marketing of attitudes in Caribbean tourism

Author keywords

Attitudes; Caribbean; Internal marketing; Market share; Tourism

Indexed keywords


EID: 84986014895     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110310470202     Document Type: Review
Times cited : (36)

References (16)
  • 1
    • 84986158177 scopus 로고    scopus 로고
    • US tourists finds locals hostile, lazy, unreliable
    • 30 January
    • Alexander, D. (2000), “US tourists finds locals hostile, lazy, unreliable”, The Sunday Gleaner, 30 January, p. 1A.
    • (2000) The Sunday Gleaner , pp. 1A
    • Alexander, D.1
  • 2
    • 0002902274 scopus 로고    scopus 로고
    • Physical and socio-economic impacts of tourist recreational activities in Montego Bay, Ocho Rios and Port Antonio
    • in Maerk, J. and Boxill, I. (Eds), Plaza y Valdes, Mexico
    • Brown, K.L.A. (2000), “Physical and socio-economic impacts of tourist recreational activities in Montego Bay, Ocho Rios and Port Antonio”, in Maerk, J. and Boxill, I. (Eds), Tourism in the Caribbean, Plaza y Valdes, Mexico, pp. 93-116.
    • (2000) Tourism in the Caribbean , pp. 93-116
    • Brown, K.L.A.1
  • 3
    • 84986129180 scopus 로고    scopus 로고
    • Survey findings concern tourism sector
    • (on line edition), 18 December
    • Capron, A. (2001), “Survey findings concern tourism sector”, The Nassau Guardian (on line edition), 18 December.
    • (2001) The Nassau Guardian
    • Capron, A.1
  • 4
    • 84986142007 scopus 로고    scopus 로고
    • Situational analysis and overview: the tourism sector in St Lucia
    • a discussion paper.
    • Coathrup, D.C. (2002), “Situational analysis and overview: the tourism sector in St Lucia”, a discussion paper.
    • (2002)
    • Coathrup, D.C.1
  • 6
    • 84986090278 scopus 로고    scopus 로고
    • Tourists have last say
    • (on line edition), 18 December
    • Gilbert, L. (2001), “Tourists have last say”, The Nassau Guardian (on line edition), 18 December.
    • (2001) The Nassau Guardian
    • Gilbert, L.1
  • 7
    • 84986064141 scopus 로고    scopus 로고
    • Hotelier calls for changed attitudes
    • (on line edition), 4 March
    • Gilbert, L. (2002), “Hotelier calls for changed attitudes”, The Nassau Guardian (on line edition), 4 March.
    • (2002) The Nassau Guardian
    • Gilbert, L.1
  • 8
    • 0009025944 scopus 로고
    • Internal marketing: the key to external marketing success
    • Greene, W.E., Walls, G.D. and Schrest, L.J. (1994), “Internal marketing: the key to external marketing success”, Journal of Services Marketing, Vol. 8 No. 4, pp. 5-13.
    • (1994) Journal of Services Marketing , vol.8 , pp. 5-13
    • Greene, W.E.1    Walls, G.D.2    Schrest, L.J.3
  • 10
    • 84986159366 scopus 로고    scopus 로고
    • Jamaica Tourist Board Survey on Harassment
    • Jamaica Tourist Board Survey on Harassment (1999).
    • (1999)
  • 13
    • 0008680869 scopus 로고
    • Customer satisfaction and the internal market: marketing our customers to our employees
    • Piercy, N.F. (1992), “Customer satisfaction and the internal market: marketing our customers to our employees”, Journal of Marketing Practice: Applied Marketing Science, Vol. 1 No. 1, pp. 22-44.
    • (1992) Journal of Marketing Practice: Applied Marketing Science , vol.1 , pp. 22-44
    • Piercy, N.F.1
  • 15
    • 84986132564 scopus 로고    scopus 로고
    • Advances in the internal marketing concept: definition, synthesis and extension
    • Rafiq, M. and Ahmed, P.K. (2000), “Advances in the internal marketing concept: definition, synthesis and extension”, Journal of Services Marketing, Vol. 14 No. 6, pp. 449-62.
    • (2000) Journal of Services Marketing , vol.14 , pp. 449-462
    • Rafiq, M.1    Ahmed, P.K.2
  • 16
    • 0039719676 scopus 로고
    • Tourism marketing ethics: an introduction
    • Wheeler, M. (1995), “Tourism marketing ethics: an introduction”, International Marketing Review, Vol. 12 No. 4, pp. 38-49.
    • (1995) International Marketing Review , vol.12 , pp. 38-49
    • Wheeler, M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.