(pr)omoting place: The role of pr in building new zealand's destination brand relationships

Journal of Hospitality and Leisure Marketing

Volumn 12, Issue 1-2, 2005, Pages 157-176

  Morgan, Nigel J ^a   Pritchard, Annette ^a  

^a CARDIFF METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Branding; New Zealand; Promotion; Public relations; The WWW; Tourism destinations

Indexed keywords

EID: 85023528467     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v12n01_10     Document Type: Article

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