Going global with innovations from emerging economies: Investment in customer support capabilities pays off

Journal of International Marketing

Volumn 18, Issue 4, 2010, Pages 22-42

  Khavul, Susanna ^a   Peterson, Mark ^b   Mullens, Drake ^a   Rasheed, Abdul A ^a  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b UNIVERSITY OF WYOMING   (United States)

Author keywords

Capabilities; Customer support; Globalization; Innovation; Learning performance; Strategic intent

Indexed keywords

EID: 78650037972     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.18.4.22     Document Type: Article

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