Application of hedonic price modeling to consumer packaged goods using store scanner data

Journal of Business Research

Volumn 63, Issue 7, 2010, Pages 690-696

  Martínez Garmendia, Josué ^a  

^a Hall and Partners ^*  (United States)

Author keywords

Attribute preferences; Brand equity; Consumer packaged goods; Hedonic models; Scanner data

Indexed keywords

EID: 77953024908     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.05.002     Document Type: Article

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