Measuring consumer preferences for complex products: A compositional approach based on paired comparisons

Journal of Marketing Research

Volumn 47, Issue 4, 2010, Pages 685-698

  Scholz, Sören W ^a   Martin, Meissner ^a   Reinhold, Decker ^a  

^a BIELEFELD UNIVERSITY   (Germany)

Author keywords

Analytic hierarchy process; Complex products; Conjoint analysis; Preference measurement; Self explicated method

Indexed keywords

EID: 77955681609     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.4.685     Document Type: Article

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