Modeling consumer choice among SKUs

Journal of Marketing Research

Volumn 33, Issue 4, 1996, Pages 442-452

  Fader, Peter S ^a   Hardie, Bruce G S ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030487276     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152215     Document Type: Article

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