How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment

Technovation

Volumn 18, Issue 1, 1998, Pages 25-38

  Matzler, Kurt ^a   Hinterhuber, Hans H ^b  

^a UNIVERSITY OF INNSBRUCK   (Austria)

^b BOCCONI UNIVERSITY   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; COSTS; INDUSTRY; MARKETING; MODELS; QUALITY ASSURANCE; QUALITY FUNCTION DEPLOYMENT; SUPERVISORY PERSONNEL;

CUSTOMER SATISFACTION; RETURN ON INVESTMENT;

PRODUCT DEVELOPMENT;

EID: 0031599079     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0166-4972(97)00072-2     Document Type: Article

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