메뉴 건너뛰기




Volumn 24, Issue 1, 2005, Pages 155-159

Customer advocacy: A new Era in marketing?

Author keywords

[No Author keywords available]

Indexed keywords


EID: 20444496131     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.24.1.155.63887     Document Type: Review
Times cited : (92)

References (23)
  • 1
    • 67149132344 scopus 로고    scopus 로고
    • Pull the plug on pop-up?
    • Blackshaw, Peter (2003), "Pull the Plug on Pop-Up?" Advertising Age, 74 (November), 1-2.
    • (2003) Advertising Age , vol.74 , Issue.NOVEMBER , pp. 1-2
    • Blackshaw, P.1
  • 2
    • 20444465155 scopus 로고    scopus 로고
    • Paris: Cospirit
    • Cospirit Research (2002), Internet Highlights 2002. Paris: Cospirit.
    • (2002) Internet Highlights 2002
  • 4
    • 20444472648 scopus 로고    scopus 로고
    • Chicago: Golin/Harris International
    • Golin/Harris International (2002), American Business Faces a Crisis of Trust. Chicago: Golin/Harris International.
    • (2002) American Business Faces a Crisis of Trust
  • 5
    • 0013141533 scopus 로고    scopus 로고
    • Four nation survey shows widespread but different levels of internet use for health purposes
    • Health Care News (2002), "Four Nation Survey Shows Widespread but Different Levels of Internet Use for Health Purposes," 2 (11).
    • (2002) Health Care News , vol.2 , Issue.11
  • 6
    • 20444442633 scopus 로고    scopus 로고
    • online informational blog
    • Intelliseek (2003), (December), (online informational blog).
    • (2003) Intelliseek , Issue.DECEMBER
  • 8
    • 20444438238 scopus 로고    scopus 로고
    • Marketing and branding forecast: Online advertising and E-mail marketing through 2007
    • New York: Jupiter Research
    • Jupiter Research (2002), "Marketing and Branding Forecast: Online Advertising and E-mail Marketing Through 2007," in Marketing and Branding, Vol. 2. New York: Jupiter Research.
    • (2002) Marketing and Branding , vol.2
  • 9
    • 20444471014 scopus 로고    scopus 로고
    • New York: Jupiter Research
    • _ (2003), Internet Usage. New York: Jupiter Research.
    • (2003) Internet Usage
  • 11
    • 20444454924 scopus 로고    scopus 로고
    • New York: Media Dynamics Inc.
    • Media Dynamics Inc. (2003), TV Dimensions. New York: Media Dynamics Inc.
    • (2003) TV Dimensions
  • 13
    • 2442648210 scopus 로고    scopus 로고
    • Spam research reveals disgust with pop-up ads
    • Neff, Jack (2003), "Spam Research Reveals Disgust with Pop-Up Ads," Advertising Age, 74 (August), 1-2.
    • (2003) Advertising Age , vol.74 , Issue.AUGUST , pp. 1-2
    • Neff, J.1
  • 14
    • 84867939023 scopus 로고    scopus 로고
    • Online trust: A stakeholder perspective, concepts, implications, and future directions
    • Shankar, Venkatesh, Fareena Sultan, and Glen L. Urban (2002), "Online Trust: A Stakeholder Perspective, Concepts, Implications, and Future Directions," Journal of Strategic Information Systems, 11 (December), 325-44.
    • (2002) Journal of Strategic Information Systems , vol.11 , Issue.DECEMBER , pp. 325-344
    • Shankar, V.1    Sultan, F.2    Urban, G.L.3
  • 17
    • 20444449160 scopus 로고    scopus 로고
    • Toronto: Tandemar Corporation
    • Tandemar Corporation (2000), Quality of TV Viewing Experience. Toronto: Tandemar Corporation.
    • (2000) Quality of TV Viewing Experience
  • 19
    • 2142660660 scopus 로고    scopus 로고
    • 'Listening in' to find and explore new combinations of customer needs
    • _ and John R. Hauser (2004), '"Listening In' to Find and Explore New Combinations of Customer Needs," Journal of Marketing, 68 (April), 72-87.
    • (2004) Journal of Marketing , vol.68 , Issue.APRIL , pp. 72-87
    • Hauser, J.R.1
  • 20
    • 0347544197 scopus 로고    scopus 로고
    • Scholarly research in marketing: Exploring the '4 Eras' of thought development
    • Wilkie, William L. and Elizabeth S. Moore (2003), "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development," Journal of Public Policy & Marketing, 22 (Fall). 116-46.
    • (2003) Journal of Public Policy & Marketing , vol.22 , Issue.FALL , pp. 116-146
    • Wilkie, W.L.1    Moore, E.S.2
  • 22
    • 20444473678 scopus 로고    scopus 로고
    • Trust in global companies
    • Cologny/Geneva: World Economic Forum
    • World Economic Forum (2004), "Trust in Global Companies," (Voice of People Survey), (March 31). Cologny/Geneva: World Economic Forum.
    • (2004) Voice of People Survey , Issue.MARCH 31


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.