Mining customer product ratings for personalized marketing

Decision Support Systems

Volumn 35, Issue 2, 2003, Pages 231-243

  Cheung, Kwok Wai ^a   Kwok, James T ^b   Law, Martin H ^b   Tsui, Kwok Ching ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

Latent class model; Personalized marketing; Recommender systems; Support vector machine

Indexed keywords

COMPUTER SUPPORTED COOPERATIVE WORK; CONTENT BASED RETRIEVAL; ELECTRONIC COMMERCE; LEARNING ALGORITHMS; LEARNING SYSTEMS; MARKETING; RATING; WORLD WIDE WEB;

RECOMMENDER SYSTEMS; SUPPORT VECTOR MACHINES (SVM);

DATA MINING;

EID: 12244294767     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-9236(02)00108-2     Document Type: Article

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