Cause-relating marketing: The effects of purchase quantity and firm donation amount on consumer inferences and participation intentions

Journal of Retailing

Volumn 86, Issue 4, 2010, Pages 295-309

  Folse, Judith Anne Garretson ^a   Niedrich, Ronald W ^a   Grau, Stacy Landreth ^b  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

Attitudes; Cause related marketing; Firm motive; Inferences; Participation intentions; Perceived manipulative intent; Persuasion knowledge model; Social responsibility

Indexed keywords

EID: 78649449435     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2010.02.005     Document Type: Article

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