Improving purchasing behavior predictions by data augmentation with situational variables

International Journal of Information Technology and Decision Making

Volumn 9, Issue 6, 2010, Pages 853-872

  Baecke, Philippe ^a   Van Den Poel, Dirk ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

Customer relationship management (CRM); data enhancement; home vending; multilevel model; predictive analytics; purchase predictions; situational variables

Indexed keywords

EID: 78149260551     PISSN: 02196220     EISSN: None     Source Type: Journal    
DOI: 10.1142/S0219622010004135     Document Type: Article

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