Fuzzy group decision making in pursuit of a competitive marketing strategy

International Journal of Information Technology and Decision Making

Volumn 9, Issue 2, 2010, Pages 281-300

  Lin, Chin Tsai ^a   Lee, Chuan ^a   Wu, Cheng Shiung ^b  

^a MING CHUAN UNIVERSITY   (Taiwan)

^b CHIA NAN UNIVERSITY OF PHARMACY AND SCIENCE   (Taiwan)

Author keywords

Fuzzy analytic hierarchy process (AHP); Marketing resources and capabilities; Marketing strategy; Multiple criteria decision making (MCDM); Resources based view (RBV)

Indexed keywords

EID: 77951681489     PISSN: 02196220     EISSN: None     Source Type: Journal    
DOI: 10.1142/S0219622010003828     Document Type: Article

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