Customer-adapted coupon targeting using feature selection

Expert Systems with Applications

Volumn 26, Issue 4, 2004, Pages 509-518

  Buckinx, Wouter ^a   Moons, Elke ^b   Van den Poel, Dirk ^a   Wets, Geert ^b  

^a GHENT UNIVERSITY   (Belgium)

^b HASSELT UNIVERSITY   (Belgium)

Author keywords

Classification; Data mining; Feature selection; Retailing

Indexed keywords

CLASSIFICATION (OF INFORMATION); CONSUMER PRODUCTS; CUSTOMER SATISFACTION; DATA MINING; ELECTRONIC COMMERCE; MARKETING;

FAST MOVING CONSUMER GOODS (FMCG); FEATURE SELECTION; RETAILING;

EXPERT SYSTEMS;

EID: 1442286197     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2003.10.009     Document Type: Article

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