Data augmentation by predicting spending pleasure using commercially available external data

Journal of Intelligent Information Systems

Volumn 36, Issue 3, 2011, Pages 367-383

  Baecke, Philippe ^a   Van Den Poel, Dirk ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

Attitude; Commercially available external data; Customer relationship management (CRM); Data augmentation; New customer acquisition; Purchasing behavior; Random forests; Spending pleasure

Indexed keywords

ATTITUDE; COMMERCIALLY AVAILABLE EXTERNAL DATA; CUSTOMER ACQUISITION; CUSTOMER RELATIONSHIP MANAGEMENT; DATA AUGMENTATION; RANDOM FORESTS; SPENDING PLEASURE;

CUSTOMER SATISFACTION; DATABASE SYSTEMS; DECISION TREES; PUBLIC RELATIONS;

SALES;

EID: 78149268550     PISSN: 09259902     EISSN: 15737675     Source Type: Journal    
DOI: 10.1007/s10844-009-0111-x     Document Type: Article

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