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Volumn 11, Issue 4, 1997, Pages 76-93

Applying neural computing to target marketing

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EID: 0005051607     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/(SICI)1522-7138(199723)11:43.0.CO;2-D     Document Type: Article
Times cited : (52)

References (26)
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  • 11
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    • Issues and Problems in Applying Neural Computing to Target Marketing
    • Levin, N., and Zahavi, J. (1994), "Issues and Problems in Applying Neural Computing to Target Marketing," Journal of Di rect Marketing,9, 33-45.
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  • 12
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    • (1990)
    • Rochester, J.1
  • 15
    • 0002732917 scopus 로고
    • Neural Networks
    • D. Michie, D. J. Spiegelhatter and C. C. Taylor, eds., Englewood Cliffs, NJ: Prentice Hall
    • Rohwer, R. (1994), "Neural Networks," inMachine Learning, Neural and Statistical Classification,D. Michie, D. J. Spiegelhatter and C. C. Taylor, eds., Englewood Cliffs, NJ: Prentice Hall.
    • (1994) Machine Learning, Neural and Statistical Classification
    • Rohwer, R.1
  • 19
    • 21344493313 scopus 로고
    • Neural Networks for the MS/OR Analyst: An Application Bibliography
    • Sharda, R. (1994), "Neural Networks for the MS/OR Analyst: An Application Bibliography," Interfaces, 24, 2
    • (1994) Interfaces , vol.24 , pp. 2
    • Sharda, R.1
  • 23
    • 84997479670 scopus 로고
    • Managerial Applications of Neural Networks: The Case of Bank Failure Predictions
    • Tam, K. Y., and Kiang, M. Y. (1992), "Managerial Applications of Neural Networks: The Case of Bank Failure Predictions," Man agement Science,38.
    • (1992) Man agement Science , pp. 38
    • Tam, K.Y.1    Kiang, M.Y.2
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    • Times Series Forecasting Using Neural Networks vs. Bok Jenkins Methodology
    • Tang, Z., de Almeida, C., and Fishwick, P. (1991), "Times Series Forecasting Using Neural Networks vs. Bok Jenkins Meth odology." Simulation, 57.
    • (1991) Simulation , pp. 57
    • Tang, Z.1    de Almeida, C.2    Fishwick, P.3


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