Response modeling with support vector machines

Expert Systems with Applications

Volumn 30, Issue 4, 2006, Pages 746-760

  Shin, Hyunjung ^a   Cho, Sungzoon ^b  

^a FRIEDRICH MIESCHER LABORATORY OF THE MAX PLANCK SOCIETY   (Germany)

^b Seoul National University   (South Korea)

Author keywords

Class imbalance; Direct marketing; Pattern selection; Response modeling; Scoring; Support vector machines (SVMs)

Indexed keywords

COMPUTER SIMULATION; DATA REDUCTION; LEARNING SYSTEMS; PATTERN RECOGNITION; RISK ASSESSMENT; SAMPLING;

CLASS IMBALANCE; DIRECT MARKETING; PATTERN SELECTION; RESPONSE MODELING; SCORING; SUPPORT VECTOR MACHINES (SVMS);

DATABASE SYSTEMS;

EID: 33144459635     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2005.07.037     Document Type: Article

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