Emotional responses on initial exposure to a hedonic or utilitarian description of a radical innovation

Journal of Marketing Theory and Practice

Volumn 18, Issue 4, 2010, Pages 339-359

  Chaudhuri, Arjun ^a   Aboulnasr, Khaled ^b   Ligas, Mark ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b FLORIDA GULF COAST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77958466513     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679180403     Document Type: Article

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