Capturing the flow of emotion in television commercials: A new approach

Journal of Advertising Research

Volumn 44, Issue 2, 2004, Pages 202-209

  Young, Charles E ^a  

^a Ameritest ^*

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[No Author keywords available]

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EID: 12144263822     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040103     Document Type: Article

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