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Volumn 7, Issue 2, 2004, Pages 155-166

An Investigation of Visualization and Documentation Strategies in Services Advertising

Author keywords

hedonic and utilitarian products; services advertising; visualization and documentation strategies

Indexed keywords


EID: 84990357492     PISSN: 10946705     EISSN: None     Source Type: Journal    
DOI: 10.1177/1094670504268449     Document Type: Article
Times cited : (54)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.