Whence univalent ambivalence? From the anticipation of conflicting reactions

Journal of Consumer Research

Volumn 34, Issue 1, 2007, Pages 11-21

  Priester, Joseph R ^a   Petty, Richard E ^b   Park, Kiwan ^c  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b OHIO STATE UNIVERSITY   (United States)

^c Sungkyunkwan University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34250691515     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/513042     Document Type: Article

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