Consumption attitudes and adoption of new consumer products: A contingency approach

European Journal of Marketing

Volumn 42, Issue 1-2, 2008, Pages 238-254

  Wang, Guangping ^a   Dou, Wenyu ^b   Zhou, Nan ^a,c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c WUHAN UNIVERSITY   (China)

Author keywords

China; Consumer behaviour; New products; Target markets

Indexed keywords

EID: 38949107339     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810840998     Document Type: Article

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