Perceived risks and customer needs of geographical accessibility in electronic commerce

Electronic Commerce Research and Applications

Volumn 9, Issue 6, 2010, Pages 495-506

  Cho, Sung Eui ^a  

^a Gyeongsang National University   (South Korea)

Author keywords

Electronic commerce; Geographical accessibility; Perceived risks

Indexed keywords

CONFIRMATORY FACTOR ANALYSIS; CUSTOMER NEED; CUSTOMER SURVEYS; GEOGRAPHICAL ACCESSIBILITY; MARKET STRATEGIES; PERCEIVED RISK; STATISTICAL ANALYSIS; STRUCTURAL EQUATION MODELING; STRUCTURAL RELATIONSHIP;

ELECTRONIC COMMERCE; SALES; SURVEYS;

CUSTOMER SATISFACTION;

EID: 77957255927     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2010.02.005     Document Type: Article

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