Product characteristics and Internet commerce benefit among small businesses

Journal of Product & Brand Management

Volumn 9, Issue 1, 2000, Pages 21-34

  Poon, Simpson ^a   Joseph, Matthew ^b  

^a MURDOCH UNIVERSITY   (Australia)

^b GEORGIA COLLEGE AND STATE UNIVERSITY   (United States)

Author keywords

Internet; Product attributes; Shopping; Small firms

Indexed keywords

EID: 84986078585     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420010316311     Document Type: Article

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