Involving suppliers in product development: Insights from R&D directors and project managers

Industrial Marketing Management

Volumn 35, Issue 8, 2006, Pages 936-943

  Wagner, Stephan M ^a   Hoegl, Martin ^a  

^a WHU OTTO BEISHEIM SCHOOL OF MANAGEMENT   (Germany)

Author keywords

Organizational level; Product development; Project level; Qualitative research; Relational view; Supplier involvement

Indexed keywords

EID: 33746556895     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.10.009     Document Type: Article

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