Market orientation of value chains: A conceptual framework based on four case studies from the food industry

European Journal of Marketing

Volumn 39, Issue 5-6, 2005, Pages 428-455

  Grunert, Klaus G ^a   Jeppesen, Lisbeth Fruensgaard ^a   Jespersen, Kristina Risom ^a   Sonne, Anne Mette ^a   Hansen, Kre ^b   Trondsen, Torbjørn ^b   Young, James A ^c  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

^b UNIVERSITY OF TROMSØ   (Norway)

^c UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

Food industry; Market orientation; Value chain

Indexed keywords

EID: 20444461638     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510590656     Document Type: Article

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