Public sector corporate branding and customer orientation

Journal of Business Research

Volumn 63, Issue 11, 2010, Pages 1164-1171

  Whelan, Susan ^a   Davies, Gary ^b   Walsh, Margaret ^a   Bourke, Rita ^a  

^a Ireland   (Ireland)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Corporate branding; Customer orientation; Public sector

Indexed keywords

EID: 77956872587     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.10.013     Document Type: Article

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