Willing Volunteers or Unwilling Conscripts? Professionals and Marketing in Service Organisations

Journal of Marketing Management

Volumn 17, Issue 5-6, 2001, Pages 559-575

  Laing, Angus ^a   McKee, Lorna ^a  

^a NONE

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EID: 19644364924     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725701323366935     Document Type: Article

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