On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology

Review of Marketing Research

Volumn 3, Issue , 2007, Pages 81-108

  Eckhardt, Giana M ^a   Houston, Michael J ^b  

^a SUFFOLK UNIVERSITY   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 59549087721     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-6435(2007)0000003007     Document Type: Article

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