The best-worst scaling approach: An alternative to Schwartz's values survey

Journal of Personality Assessment

Volumn 90, Issue 4, 2008, Pages 335-347

  Lee, Julie Anne ^a   Soutar, Geoffrey ^a   Louviere, Jordan ^b  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; AGED; ARTICLE; BEST WORST SCALING; FEMALE; HUMAN; MALE; MEASUREMENT; QUESTIONNAIRE; RATING SCALE; SCHWARTZ VALUES SURVEY; SELF REPORT; THEORETICAL STUDY; TOURISM;

EID: 46349093699     PISSN: 00223891     EISSN: None     Source Type: Journal    
DOI: 10.1080/00223890802107925     Document Type: Article

References (65)

1. Alwin, G. W., & Krosnick, J. A. (1985). The measurement of values in surveys: A comparison of ratings and rankings. Public Opinion Quarterly, 49, 535-552.
2. Alwin, G. W., & Krosnick, J. A. (1989). A test of the form-resistant correlation hypothesis. Public Opinion Quarterly, 52, 526-538.
3. Bardi, A., & Schwartz, S. H. (2003). Values and behavior: Strength and structure of relations. Personality and Social Psychology Bulletin, 29, 1207-1220.
4. Baumgartner, H., & Steenkamp, J.-B. (2001). Response styles in marketing research: A cross-national investigation. Journal of Marketing Research, 38, 143-156.
5. Beatty, S. E., Kahle, L. R., & Homer, P. M. (1991). Personal values and gift-giving behaviors: A study across cultures. Journal of Business Research, 22, 149-157.
6. Brislin, R. (2000). Understanding culture's influence on behavior (2nd ed.). Forth Worth, TX: Harcourt.
7. Browne, M. W. (1992). Circumplex models for correlation matrices. Psychometrika, 57, 469-497.
8. Campbell, D. T. (1996). Unresolved issues in measurement validity: An autobiographical overview. Psychological Assessment, 8, 363-368.
9. Chen, C., Lee, S., & Stevenson, H.W. (1995). Response style and cross cultural comparisons of rating scales among East Asian and North American students. Psychological Science, 6, 170-175.
10. Cohen, S. H., & Markowitz, P. (2002). Renewing market segmentation: Some new tools to correct old problems. In ESOMAR 2002 Congress Proceedings (pp. 595-612). Amsterdam, The Netherlands: ESOMAR.
11. Craig, C. S., & Douglas, S. P. (2000). International marketing research. New York: Wiley.
12. Crowne, D. P., & Marlowe, D. (1960). A new scale of social desirability independent of psychopathology. Journal of Consulting Psychology, 24, 349-354.
13. Dunlap, R. E., Van Liere, K., Mertig, A., & Jones, R. E. (2000). Measuring endorsement of the new ecological paradigm. A revised NEP scale. Journal of Social Issues, 56, 425-442.
14. Feather, N. T. (1973). The measurement of values: Effects of different assessment procedures. Australian Journal of Psychology, 25, 221-231.
15. Feather, N. T. (1975). Values in education and society. New York: Free Press.
16. Finn, A., & Louviere, J. J. (1992). Determining the appropriate response to evidence of public concern: The case of food safety. Journal of Public Policy and Marketing, 11, 19-25.
17. Fischer, R. (2004). Standardization to account for cross-cultural response bias: A classification of score adjustment procedures and review of research in JCCP. Journal of Cross-Cultural Psychology, 35, 263-282.
18. Gudykunst, W. B. (1991). Bridging differences: Effective intergroup communication. Newbury Park, CA: Sage.
19. Heady, R. B., & Lucas, J. L. (1997). PERMAP: An interactive program formaking perceptual maps. Behavior Research Methods Instruments & Computers, 29, 450-455.
20. Hofstede, G. H. (1980). Culture's consequences: International differences in work-related values. Beverly Hills, CA: Sage.
21. Hood, J. N. (2003). The relationship of leadership style and CEO values to ethical practices in organizations. Journal of Business Ethics, 43, 263-273.
22. Kahle, L. R. (1983). Social values and social change: Adaptation to life in America. New York: Praeger.
23. Krosnick, J. A., & Alwin, D. F. (1989). A test of the form-resistant correlation hypothesis. Public Opinion Quarterly, 52, 526-538.
24. Kruskal, J. B., & Wish, M. (1978). Multidimensional scaling. Beverly Hills, CA: Sage.
25. Lindeman, M., & Verkasalo, M. (2005). Measuring values with the short Schwartz's value survey. Journal of Personality Assessment, 85, 170-178.
26. Louviere, J. J., & Woodworth, G. G. (1983). Design and analysis of simulated consumer choice or allocation experiments. Journal of Marketing Research, 20, 350-367.
27. Marley, A. A. J., & Louviere, J. J. (2005). Some probabilistic models of best, worst, and best-worst choices. Journal of Mathematical Psychology, 49, 464-480.
28. Mattila, A. (1999). Consumers' value judgments. Cornell Hotel and Restaurant Administration Quarterly, 40, 40-45.
29. Meade, A. W. (2004). Psychometric problems and issues involved with creating and using ipsative measures for selection. Journal of Occupational and Organizational Psychology, 77, 531-551.
30. Mitchell, A. (1983). The nine American life-styles. New York: MacMillan.
31. Moore, M. (1975). Rating versus ranking in the Rokeach Value Survey: An Israeli comparison. European Journal of Social Psychology, 5, 405-408.
32. Neuliep, J. W., & McCroskey, J. C. (1997). The development of a U.S. and generalized ethnocentrism scale. Communication Research Reports, 14, 385-398.
33. Oishi, S., Schimmack, U., Diener, E., & Suh, E. M. (1998). The measurement of values and individualism-collectivism. Personality and Social Psychology Bulletin, 24, 1177-1189.
34. Olson, D. H., Russel, C. S., & Sprenkle, D. H. (1983). Circumplex model: VI. Theoretical update. Family Process, 22, 69-83.
35. Paulhus, D. L. (1991). Measurement and control of response bias. In J. P. Robinson, P. R. Shaver, & L. S. Wrightsman (Eds.), Measures of personality and social psychological attitudes (pp. 17-59). New York: Academic.
36. Plutchik, R. (1997). The circumplex as a general model of the structure of emotions and personality. In R. Plutchik & H. R. Conte (Eds.), Circumplex models of personality and emotions (pp. 17-46). Washington, DC: American Psychological Association Press.
37. Rankin, W. L., & Grube, J. W. (1980). A comparison of ranking and rating procedures for the value system measurement. European Journal of Social Psychology, 10, 233-246.
38. Reynolds, T. J., & Jolly, J. P. (1980). Measuring personal values: An evolution of alternative methods. Journal of Marketing Research, 17, 531-536.
39. Rokeach, M. (1973). The nature of human values. New York: The Free Press.
40. Roy, A., Walters, P. G. P., & Luk, S. T. K. (2001). Chinese puzzles and paradoxes: Conducting business research in China. Journal of Business Research, 52, 203-210.
41. Russel, J. A. (1980). A circumplex model of affect. Journal of Personality and Social Psychology, 39, 1161-1178.
42. Sagiv, L., & Schwartz, S. H. (1995). Value priorities and readiness for out-group social contact. Journal of Personality and Social Psychology, 69, 437-448.
43. Schultz, P. W., Gouveia, V. V., Cameron, L. D., Tankha, G., Schmuck, P., & Franek, M. (2005). Values and their relationship to environmental concern and conservation behavior. Journal of Cross-Cultural Psychology, 36, 457-475.
44. Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology, 25, 1-65.
45. Schwartz, S. H. (1994). Are there universal aspects in the structure and content of human values? Journal of Social Issues, 50, 19-45.
46. Schwartz, S. H., & Bardi, A. (2001). Value Hierarchies across cultures: Taking a similarities perspective. Journal of Cross-Cultural Psychology, 32, 268-290.
47. Schwartz, S. H., & Boehnke, K. (2004). Evaluating the structure of human values with confirmatory factor analysis. Journal of Research in Personality, 38, 230-255.
48. Schwartz, S. H., & Littrell, R. (2005). Draft users manual. Retrieved January 4, 2007, from http://www.crossculturalcentre.homestead.com.
49. Schwartz, S. H., Melech, G., Lehmann, A., Burgess, S., Harris, M., & Owens, V. (2001). Extending the cross-cultural validity of the theory of basic human values with a different method of measurement. Journal of Cross-Cultural Psychology, 32, 519-542.
50. Schwartz, S. H., & Sagiv, L. (1995). Identifying culture specifics in the content and structure of values. Journal of Cross Cultural Psychology, 26, 92-116.
51. Schwartz, S. H., Sagiv, L., & Boehnke, K. (2000). Worries and values. Journal of Personality, 68, 309-346.
52. Schwartz, S. H., Verkasalo, M., Antonovsky, A., & Sagiv, L. (1997). Value priorities and social desirability:Much substance, some style. British Journal of Social Psychology, 36, 3-18.
53. Smith, P. B. (2004). Acquiescent response bias as an aspect of cultural communication style. Journal of Cross-Cultural Psychology, 35, 50-61.
54. Sood, J. H. (1990). Equivalent measurement in international market research: Is it really a problem? Journal of International Consumer Marketing, 2(2), 25-41.
55. Soutar, G. N., Grainger, R., & Hedges, P. (1999). Australian and Japanese value stereotypes: A two country study. Journal of International Business Studies, 30, 203-216.
56. Spini, D. (2003). Measurement equivalence of 10 value types from the Schwartz Value Survey across 21 countries. Journal of Cross-Cultural Psychology, 34, 2-23.
57. Steiger, J. H. (1980). Tests for comparing elements of a correlation matrix. Psychological Bulletin, 87, 245-251.
58. Sumner, W. G. (1906). Folkways. New York: Ginn & Co.
59. Tracey, T. J. G. (1997). RANDALL: A Microsoft FORTRAN program for the randomization test of hypothesized order relations. Educational and Psychological Measurement, 57, 164-168.
60. Usunier, J.-C., & Lee, J. A. (2005). Marketing across cultures. Essex, England: Pearson Education.
61. Van de Vijver, F. J. R., & Leung, K. (1997). Methods and data analysis of comparative research. In J. W. Berry, Y. H. Poortinga, & J. Pandey (Eds.), Handbook of cross-cultural psychology (Vol. 1, pp. 257-300). Boston: Allyn & Bacon.
62. Van Hemert, D. A., Van de Vijver, F. J. R., Poortinga, Y. H., & Georgas, J. (2002). Structure and score levels of the Eysenck Personality Questionnaire across individuals and countries. Personality and Individual Differences, 33, 1229-1249.
63. van Herk, H., Poortinga, Y. H., & Verhallen, T. M. M. (2004). Response styles in rating scales: Evidence of method bias in data from six EU countries. Journal of Cross-Cultural Psychology, 35, 346-360.
64. Vinson, D. E., Scott, J. E., & Lamont, L. (1977). The role of personal values in marketing and consumer behavior. Journal of Marketing, 41, 44-50.
65. Wiggins, J. S. (1980). Circumplex models of interpersonal behavior. In I. Wheeler (Ed.), Review of personality and social psychology (Vol. 1, pp. 265-294). Beverly Hills, CA: Sage.