Individual differences in price responsiveness within and across food brands

Service Industries Journal

Volumn 28, Issue 6, 2008, Pages 733-753

  Oliveira Castro, Jorge M ^a   Foxall, Gordon R ^b   James, Victoria K ^b  

^a UNIVERSITY OF BRASILIA   (Brazil)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Behavioral perspective model; Brand marketing; Consumer behavior; Demand elasticity

Indexed keywords

COMMODITY PRICE; CONSUMPTION BEHAVIOR; DEMAND ELASTICITY; MARKETING; MODELING; PRICE DYNAMICS;

EID: 52349088334     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060801988605     Document Type: Article

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