Consumer choices under product option framing: Loss aversion principles or sensitivity to price differentials?

Psychology and Marketing

Volumn 25, Issue 5, 2008, Pages 399-415

  Biswas, Dipayan ^a   Grau, Stacy Landreth ^b  

^a BENTLEY COLLEGE   (United States)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 49049109080     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20217     Document Type: Article

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