Evaluating temporary retail price discounts using semiparametric regression

Journal of Product and Brand Management

Volumn 15, Issue 1, 2006, Pages 73-80

  Martínez Ruiz, M Pilar ^a   Molla Descals A ^a   Gomez Borja M A ^b   Rojo Alvarez J L ^c  

^a UNIVERSITY OF VALENCIA   (Spain)

^b UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

^c UNIVERSIDAD CARLOS III DE MADRID   (Spain)

Author keywords

Discounts; Price positioning; Promotional methods; Retailing

Indexed keywords

EID: 33745845509     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610650891     Document Type: Article

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