Exploratory study of the measurement scales for the perceived image and advertising effectiveness of celebrity endorsers in a tourism context

Journal of Travel and Tourism Marketing

Volumn 27, Issue 5, 2010, Pages 460-473

  van der Veen, Robert ^a   Song, Haiyan ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Celebrity endorsement; Confirmatory factor analysis; Destination marketing; Principle components analysis

Indexed keywords

EID: 77955118963     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2010.499059     Document Type: Article

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