Wealth effects associated with a celebrity endorser: The Michael Jordan phenomenon

Journal of Advertising Research

Volumn 37, Issue 3, 1997, Pages 67-73

  Mathur, Lynette Knowles ^a   Mathur, Ike ^a   Rangan, Nanda ^b  

^a SOUTHERN ILLINOIS UNIVERSITY   (United States)

^b OHIO UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040145070     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (13)

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