Towards a practitioner-based model of selecting celebrity endorsers

International Journal of Advertising

Volumn 19, Issue 1, 2000, Pages 25-42

  Erdogan, B Zafer ^a   Baker, Michael J ^b  

^a DUMLUPINAR UNIVERSITY   (Turkey)

^b NOTTINGHAM TRENT UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33847139846     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2000.11104782     Document Type: Article

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